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Innovating in the Feminine Care Market

Cold Call

CHAPTER

Is Scale the Answer?

Gloria Borger: Does any ceo ever say, we're going to stick with the status quo and cap our growth? She says sometimes it's a really interesting thing, and that comes down to the economics of the market. "I think one of things i push back here is, i think she's right that we want to really go for scale here"

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