Does Brand Still Matter?
Ecommerce Playbook: Numbers, Struggles & Growth
Importance of Brand Identity in DTC Businesses
The chapter explores the evolving role of brand identity in Direct-to-Consumer (DTC) brands, emphasizing its significance over product differentiation. It discusses the value of human-centered brand building through events and community engagement, illustrating the impact of personal connections in creating brand loyalty. The conversation also touches on leveraging brand to enhance product margins by prioritizing exceptional customer experiences.
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