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Betting Ladies, PGA Tour/LIV Golf Legal Issues, F1 Boom

Bloomberg Business of Sports

00:00

The Future of Sports Betting in the US

The betting lady was created partially because in the US, sports is such an integral part of life. And if you look at the offering that is currently present in the market, it's geared towards men. "I thought there was a different way of talking to women," she says.

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