2min chapter

Pattern Breakers cover image

Breakthrough Lessons: Price Before You Build

Pattern Breakers

CHAPTER

What Does This Mean for You and Your Startup?

Designing around price will get you the furthest of any strategy. Talk to customers from day one about their willingness to pay. Ask would you pay X for this product? If they say no, ask why. Don't automatically assume you should price just like others in your market. Get in focus rather than have a one size fits all.

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