Why Platform Companies (Facebook, Amazon, Airbnb and Uber) Are the Opposite of Traditional Companies, Why They Become So Enormous, and How They Can Be Effectively Regulated: Marshall Van Alstyne (repost) (#79)
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Platform Market Places - What Are the Limits?
So most platform companies are focused on distinctive industries and markets. So i would actually say that the platform start niche, but one of the things that they do is rapidly expand into adjacent markets. It's where they move into adjacent markets relatively quickly by finding other interactions. Once that happens, you can mar platform move into an adjacent market to see kinds of value i can create in that adjacent market. You should expect the boundaries of platform markets to move and shift all the time.
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