23min chapter

Decoder with Nilay Patel cover image

How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

Decoder with Nilay Patel

CHAPTER

CEO's Vision and Decision-Making at Big Green Egg

The CEO discusses the company's unique go-to-market strategy and structure, emphasizing a focus on customer-centricity and inclusivity. They highlight the importance of setting long-term goals in the Kamado cooking industry and resisting the pressure from private equity firms to expand quickly. The chapter delves into the CEO's decision-making framework, balancing core values with catering to a younger demographic and prioritizing experience over quick revenue gains.

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