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How discomfort makes us more creative

INSEAD Knowledge Podcast

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Mind Body Dissonance in the Workplace

The presence of a threat causes us to come up with perhaps more out of the box solutions. So it's kind of like we're hacking into some found of primal creativity left over from the fight or flight type era of existence where we're constantly evaluating threats. It takes that shock of a perceived primal threat to get us to a place where we unlock those stores of creativity.

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