Invest Like the Best with Patrick O'Shaughnessy cover image

Geoffrey Batt – The Nature of Transformational Returns - [Invest Like the Best, EP.128]

Invest Like the Best with Patrick O'Shaughnessy

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Reviving Baghdad Softdrinks: A Business Transformation

This chapter recounts the journey of a businessman who revitalized Baghdad Softdrinks after acquiring it from mismanagement. It discusses the challenges and strategies involved, including performance-based pay and market inefficiencies in Iraq's emerging economy. The narrative also reflects on the evolving perception of investment opportunities in Iraq, highlighting the resilience of its market amidst political and social upheaval.

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