Marketing Against the Grain, Wirt & Company, and the Perspective of 'What Do I Have to Lose?'

Show notes: https://designbetterpodcast.com/p/jehad-affoneh

In this episode, we speak with VMWare’s Head of Design Jehad Affoneh about how he measures the business impact of design, and aligns design goals with engineering goals. We learn why he thinks it’s important to lead with context, and how he goes about ensuring that the diverse voices on his team are heard.

You’ll hear:

• How OKRs can align goals across design and engineering
• Lessons from running an internal conference for designers and executives
• Tactics for ensuring diverse voices on your team are heard