6min chapter

Design Better cover image

Jehad Affoneh: VMWare’s head of design on being a business leader, not a design leader

Design Better

CHAPTER

Marketing Against the Grain, Wirt & Company, and the Perspective of 'What Do I Have to Lose?'

A discussion on the podcast 'Marketing Against the Grain' and its focus on marketing trends, as well as the role of Wirt & Company in finding design leaders. The chapter explores the influence of Palestine on risk-taking in careers and the importance of scrappiness in managing design systems in companies like VMware.

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