The VW Beetle: A Cultural Icon

This chapter explores the innovative advertising strategies behind the VW Beetle, including the famous 'Think Small' and 'Lemon' campaigns. It discusses the car's rise to popularity during the 1960s counterculture movement, highlighting its affordability and cultural significance, even in Mexico where it continued production until 2003. Personal anecdotes and reflections on its design evolution and community legacy further emphasize the Beetle's enduring charm and iconic status.