Laith Ulaby shares his colourful journey from academia to applied, how frameworks articulate and influence thinking, and the role of power in practice.

Highlights include:

• What is reflexivity and how is it useful for researchers?
• Should there be an independent body to oversee UX research?
• Has the democratisation of UX research been a positive thing?
• What are the dangers of using frameworks in shaping thinking?
• How has seeing yourself as a facilitator transformed your practice?

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Who is Laith Ulaby?

Laith is the Director of Insights at Webflow, a platform where people can design, build, and launch powerful visual websites without any coding experience. In his role, Laith leads the organisation responsible for data science, user research and insights operations.

Before joining Weblow, Laith was the Director of User Research & Market Research at Udemy, an online learning platform with over 60 million users, across more than 190 countries. There he helped to develop the strategy for both the B2C and B2B business lines. 

Laith has also held several other positions, including at Uber as a UX Research Manager, and as a User Experience Researcher at both Google and AnswerLab.

A generous spirit, Laith maintains his connection to the academic world by lecturing grad students at UC Berkley’s School of Information Science. He is also a volunteer mentor for UX Coffee Hours.

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Find Laith here:

LinkedIn: https://www.linkedin.com/in/laith-ulaby/
Medium: https://medium.com/@laith.ulaby

UXPA Code of Professional Conduct:
https://uxpa.org/uxpa-code-of-professional-conduct/

Insights Association Code of Standards:
https://www.insightsassociation.org/Resources/Code-of-Standards

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