The Fourth C Is Concise Convincing Credible

In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation.
Discussed in this episode:
- The 4C + D of Marketing Messaging
- Differentiating on something sustainable
- The importance of a clear ICP when crafting your message
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.