Is There Anything You Can Learn From This Transition to One Lone Retail?

Alllila's main distribution channel is through brick and mortar retail. You have to be very cognizant of how one price change or one sale effects everything else, she says. She also advises people to go into large categories that are growing. There's no point in going after each other when there’s so much opportunity,. And the consumer is always looking for more efficient, better sustainable solutions.