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278: Re-envisioning the SDR role through the lens of a Demand Gen Marketer

The Predictable Revenue Podcast

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The Hero, What Is the Hero?

A high intent revenue opportunity is an opportunity that has a 25% win rate from deals in that stage. So, what we like to do is figure out, okay, what is the hero stage for each of these channels? And then over time, you can look at, if you're taking the quality approach, you don't get to this stage really unless there's someone truly qualified and they've gone through formal qualification process with sales rep. If people like, and this guy sounds awesome, I wanna hire him. I wanna work with his company. Yeah, LinkedIn, it's easy to find me on their same keenly. Companies are fine labs again. Where our team's definitely quite

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