Navigating the Buying Process: Key Sales Insights

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FOUR ACTIONABLE TAKEAWAYS

• Write down what you want to get out of the call and two ways you can get it.
• Use one team to prove your business case, then build it out for the others.
• Don't enter a PoC unless you have security, legal, etc. wrapped or in progress already.
• Don’t fixate on just a person’s title. Someone with tenure may have as much or more political capital than those with a newer, higher title.

PATH TO PRESIDENT’S CLUB

• Sr. Commercial Account Executive @ Gong
• Account Specialist, SMB @ Salesforce
• Product Marketing Manager @ ProMathletics
• Account Manager @ The Food Mint

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