AI is Changing the Consumer Journey, According to Google and BCG Research
Decoding AI for Marketing
AI and the Future of Marketing
This chapter explores the transformative impact of AI on marketing strategies and the consumer journey. It highlights insights from a BCG report in collaboration with Google, discussing the shift towards dynamic consumer experiences and the role of CMOs as change management officers. Key themes include the blending of marketing funnels, the importance of collaboration, and the four critical areas for achieving AI excellence in marketing.
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