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Mavis Tire Express Services – David Roux and Tom O’Rourke (BayPine), (S2.EP.07)
Private Equity Deals with Capital Allocators
How David and Steven Architected a Digital Strategy for Tires
We had six use cases. We really prioritize that down to three use cases around a new website, digital awareness and marketing and then a new operating system. No surprises in the core business. I think that all felt really similar to what we thought in diligence. The only thing that was a little bit different was just the unique spin that David and Steven put on some of the ideas we had. And so at the highest and most simplistic level, it's about making the website a lot more user friendlyso that it's easier to buy and make tire appointments online.
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