i realize that there is a whole group of people in the world who, through no fault of their own, have not been trained up on how to take advantage of these various things. I'm watching a lot of the most popular journalists just abandon the pretigious posts that they used to occupy. And i don't think it's just writing. But you can find resources on the inner net where, i mean, honestly, i've read some research reports written by people i've never heard of that are ten times as good as selside stuff that i've read. The process of discovery, i think we're in the middle here. We're not even close to the end gang.