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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

The CMO Podcast

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Building Marketing Into the White Truffle Burger

Four years after joining Shake Shack, you've built out guests, analytics and insights. What's the story behind this white truffle burger? Let's say that we're going to do for what we call an LTO, which is a limited time option. We were sort of playing off this idea that you can still have that affordable luxury.

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