In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: Performance marketing is NOT an investment. THIS is.
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(00:53) Discussion on Airbnb CEO's decision to stop performance marketing
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(01:13) Paid ads are not considered an investment for most businesses
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(02:48) All businesses are arbitrages
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(03:49) Paid ads can still benefit a business even after stopping
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(04:12) Diversifying marketing channels is crucial
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(05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage
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(05:16) That’s it for today! Don’t forget to rate, review, and subscribe!
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