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A.B. Testing
I think of the way people can use it now or are using it for the most part is like if you had a good analyst on the team that was looking or talking to your customers even, let's forget data altogether. That's sort of the role now it's not every decision. Has to be data driven or we can't make it because they're new freeze and then make really bizarre decisions. So I could see that especially with some of the changes that were happening with the transformer models back in 2019 and natural language that we were actually getting a little bit closer to being able to do something with language right before that it was very computer vision driven. The visual system is very easy to