When you go into a marketplace, it only becomes more expensive to acquire new customers. The percentage of people in that cold audience who responded by your thing is less because they're less of a fit. And the net cost of advertising only goes up. So then how do you scale a business over the long term if you have three forces working against you? It's a nonlinear thing that can compound in your favor.
Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:48) - Pillar #1 & 2: Harvard rejects people & has no income expectations.
(8:16) - Pillar #3: Give tons of free content away
(15:45) - Harvard invests in positioning themselves as number one.
(19:10) - Collect data to make substantiated claims.
(20:48) - Legitimate businesses consistently over-deliver and exceed expectations.
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