The largest media franchise in the world, grossing $100 billion in revenue. The creator of the game was inspired by his childhood love for bug collecting. I learned about a number of different cognitive biases that people have in life and business. And with that, that is all for today's temperature check. If you want to hear more from Alex on Morning Brew, email him at morningbrew@cnn.com.
Episode 24: Alex Lieberman (@businessbarista) does his temperature for the week where he shares what went well, what didn’t, and what he learned. Multimedia has grown tremendously at Morning Brew and Alex celebrates the big steps it’s taken. Social media is a constant distraction — that’s why Alex is hiring a productivity coach. Alex learns the origins of how the idea of Pokémon turned into a $100 billion business
Timestamps:
(01:21): Getting over the multimedia hump
(04:41): Hitting revenue target at Storyarb
(09:02): Social media distracts
(10:10): Pokemon’s origins
(12:16): The halo effect
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Alex Lieberman (@businessbarista)
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