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Do Bugs Get The Credit For Pokémon?

Founder's Journal

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The Halo Effect

The largest media franchise in the world, grossing $100 billion in revenue. The creator of the game was inspired by his childhood love for bug collecting. I learned about a number of different cognitive biases that people have in life and business. And with that, that is all for today's temperature check. If you want to hear more from Alex on Morning Brew, email him at morningbrew@cnn.com.

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