Fuel Cycle: A Guide to Customer Led Decision Making

I think, you know, price is such an interesting topic. I love kind of pricing dynamics and everything, but it really is about value provided. So ultimately, every business is going to be better off if they make more customer led decisions. Only 11% of global executives are actually satisfying or extremely satisfied with their customer led decision making process. And so we're trying to help shift that by helping brands understand what customers want,. how to package price and deliver that to the market in a very streamlined efficient manner.