After the invasion happened, around february 20 fourth, it all sortof came due ahead and accelerated all our plans pretty dramatically. As the war went on, after the first couple of weeks, we worked with our contracting partners to find ways to get as many people out of the country as possible. We arranged for some busses to be able to bus people to the border, primarily to poland. It didn't take long before the ultimatum that adult males under the age of 60 needed to stay in the country so we pivoted at that point to actually transporting females and children out of the nation.
“Don't let the roadblocks get in the way when there are people who need you desperately.” Eric Friedrichsen, the CEO of Emburse, a B2B software provider, has navigated around risks and financial costs to meet the needs of tech contractors based in Ukraine. Part of that response includes the company’s offer to relocate people and families to Spain, where Emburse’s European headquarters is located. The company’s executives are also personally funding housing costs for colleagues taking refuge in Poland. These choices haven’t come without obstacles for Emburse. But as Friedrichsen explains, the benefits are moral, communal, and even quantifiable for the business.
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