I think that large-language models and a lot of the AI stuff that we're seeing kind of start to get consumerized right now and become real, it's super cool. I am not negative on how some of the step will find its way into consumer product experiences and make things better. The idea that it is a wedge or an angle that's going to allow a bunch of companies from zero to come out of nowhere and then compete with those types of big players are as much more sus as they would say. To really take advantage of this stuff, you need a ton of distribution,. And I really see a lot of what I've seen is opportunities to extend innovation that already exists versus

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