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Ian Cassel - A Micro Perspective

The Business Brew

CHAPTER

The Importance of Liquidity in Small Businesses

The nice thing about a liquid small, you know, tilt my way towards the growth of your end of the bucket is if they execute you have a long way to run. You can't be afraid just to take an offer when you see the execution. And especially with illiquid kind of smaller companies and you know, liquidity is the eye of the beholder. So normally like the amount of dollar volume that trades after stock goes up, probably doubles or triples.

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