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077: Darrell Vesterfelt – Running a 101,000-Person Online Summit

Nathan Barry Archive

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How to Get 101,000 People to Sign Up for a Summit

The two things that worked really well for us were just a Facebook ad video invitation. And then affiliate partnerships was the other big one. More people want a free event than they want to buy something, right? So it allowed our our partners to be able to promote something that was a ton of value and not have to feel weird about selling from somebody else.

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