The great way to do it is to have a lot of features that don't reliably work. It's like you would hate them. That sounds like Verizon or something, you know? Exactly. I think what we want to believe is founders in this applied to me too, is that by getting validation from investors or the press or my friends or employees or winning a startup competition, whatever, that meant it was good. You're kind of on your own on this one. And so it's almost like thinking that if you can pass the driver's license test to get a driver's license, it means you're a good driver. But for the most part, you can get in all sorts