Erika Taught Me  cover image

The Man Who Disrupted A Billion Dollar Industry | Warby Parker Founder

Erika Taught Me

00:00

How to Start a Glasses Business

We started the business right purely selling online. It's actually far cheaper to quickly build a website to sell glasses and have that direct relationship with our customers rather than building a bunch of stores. We then bought an old yellow school bus, ripped out the interior, put oak shelves in it and went to 15 cities across the country,. And again, that had sort of this brand authenticity because there's that link between vision and reading and learning.

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