GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken
Conversion Tracking Playbook
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How to Solve a Force Ranking Problem With GA4
GA4 is so much slower than UA, the docs used to state 24 hours, and GA4 states 48. It says right in the docs, 48 hours, and I think we've even seen more than that. If you add a new event, it'd be nice to know if it works today, not on Friday. The processing power alone that they're having to use to do that could be part of the reason. That can't be done real time. Those are just me hypothesizing.
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