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Launching Physical Products: Insights and Strategies
This chapter delves into the challenges and intricacies of launching physical products, emphasizing the importance of being results-driven and fostering strong relationships in business. It explores the journey from initial idea to market-ready solution, addressing crucial steps such as market research, branding, and leveraging synergies between digital and physical offerings. Through practical examples and strategies like pre-selling, the discussion highlights how understanding customer needs and building a robust sales strategy are vital for successful product development.