Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg
Uncensored CMO
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The Critical Role of Brand in B2B Marketing and the 95:5 Rule
This chapter highlights the critical role of brand identity in B2B markets, particularly for products purchased infrequently. It explores the 95:5 rule and advocates for a strategic shift in marketing investments to foster long-term sales growth.
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