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Crisis Communications - Episode 704

Living Free in Tennessee - Nicole Sauce

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Do Not Make Stuff Up

Make sure everybody knows and understands that they are not even if Fred is busy they are not to start answering any questions at all. If you have somebody on your staff that you can't trust to do that you need to fire somebody because that'll get you in big trouble. Make sure once you do have the facts about whatever the situation is you get ahead of it by saying these are the factsIf you're wrong admit that you were wrong this is what we're doing to remedy the situation. At that time if you're able to say we'll give an update at six o'clock every night or whatever it is explain your situationYour schedule include that or don't it just depends if you

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