138: Building Trust By Answering Questions (w/ Marcus Sheridan)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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The Importance of a Guiding Framework in Business
"I love the guiding factor being, would this induce trust? I've always gravitated towards people that have like a really simple question. Most companies don't have that," he says. "Any hack can say why something won't work and why you shouldn't do it." He adds: "The great ones live in the solution".
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