The Marketing Millennials cover image

Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris

The Marketing Millennials

00:00

Measuring the Impact of Events in Modern Marketing

This chapter explores the tools and technologies used to measure the effectiveness of marketing events. It highlights the importance of data capture, strategic event selection, and follow-up to transform live interactions into quantifiable marketing activities.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app