AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
9min chapter
This Year Next Year: What’s going on in Advertising and Media?
Future Proof
Navigating the Evolving Advertising Landscape
This chapter explores the evolution and digitization of out-of-home advertising, highlighting its resilience and strategic importance for brands in various sectors. It addresses the implications of potential TikTok bans, the growth of retail media, and the complexities of categorizing media segments as advertising continues to adapt to market changes. The discussion emphasizes the need for brands to develop localized strategies and align their approaches with emerging trends and consumer behaviors.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode