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Scaling Sorare's NFT Platform with CEO & Co-Founder, Nicolas Julia

Bankless

CHAPTER

Navigating the NFT Landscape: Strategies for Growth

This chapter explores strategic marketing and product evolution during a bear market, particularly leveraging the World Cup as a promotional opportunity. The discussion emphasizes user engagement and community feedback while aiming for sustainable growth in the NFT space, contrasting long-term vision with short-term gains. Additionally, it highlights the platform's potential to onboard millions of users into the world of NFTs and crypto, enhancing the social and emotional aspects of fandom.

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