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18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation

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Open Source for Marketing Cohort Analysis

The trade desk is fast growing, you know, it's obviously in a much Smaller revenue scale then the largest social networks so yeah, it's just fast growing on a smaller base. And I think that scene is probably like the big growth vector in in digital advertising. So they are sort of like the enablement platform for you, this very real growth trajectory of an ad network. You're multiples pretty large and do you think that has some risks as well in terms of regulatory environment? Not even even cookie is going to be disruptive right? We were gonna ask you actually if we thought apple was the good or bad guy and all this but we kind of answered that too.

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