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Reducing customer churn - Andrew Michael on The Product Experience

The Product Experience

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Is Your Cohort the Best Way to Measure Channel Retention?

A lot of people have heard this before, but it's that smiley face where you end up seeing a little bit of a dip in due to churn. But then slowly over time through expansion and through activation, you're able to achieve sort of a smile in your metrics. And what about churn prediction? Can that actually be done accurately? You kind of mentioned before, I think it was at Lassian that discovered that the very first session sort of predicted how customers would churn later. So yeah, cohorts are really, really effective in monitoring and tracking changes over time.

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