We meet retail turnaround expert Joanna Reynolds, the woman behind the revival of the Folio Society, one of Britain’s oldest publishing houses.
Ten years ago, the company was losing money and facing an existential threat from the digital revolution.
Joanna explains how she transformed the business from a failing book club to a profitable, employee-owned publisher.
If you'd like to get in touch with Business Daily, our email address is businessdaily@bbc.co.uk
Presenter: Sam Fenwick
Producer: David Cann
(Picture: Joanna Reynolds, CEO of the Folio Society, holding a book. Credit: Dunja Opalko)