Sinocism's Bill Bishop on building a solo publishing business
The Rebooting Show
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Is Your Newsletter a Sign of Communism?
I think that particularly with newsletters that are tied to like an individual, it provides like an amount of leverage. And if you can get to that moment where people feel like if they're not subscribing, they're missing something that they need for their professional career, that gives you a lot of leverage in the business and a lot of staying power. I'm also like someone called my newsletter, sign of communism because I'm too much of a panda hugger sort of communist party lover. So it's like you can't win. But to your point early on, definitely the people who paid me with people like they wanted to be patients. They wanted to see this product keep going.
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