BS 208 "Foolproof" with Sander van der Linden
Brain Science with Ginger Campbell, MD: Neuroscience for Everyone
The Fluency Effect and the Influence of Misinformation
The brain mistakes fluency for truth and so the more you repeat something the more familiar becomes. People often continue to retrieve false details from memory even when they acknowledge having seen a correction. The practical takeaway is that you need to make the correction as prominent as possible and the misinformation try not to repeat itSometimes you have to but do it once and not very prominently because it's all about ratio of how often people hear the correction versus the misinformation.
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