Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice
A Change of Brand
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The Art of Brand Messaging
This chapter explores the nuances of brand rebranding and the pivotal role of effective writing in conveying brand identity. The speakers critique various brands, such as Matheson Food Company and Bose, highlighting successes and failures in their messaging strategies. They emphasize the essential collaboration between design and writing to create impactful and memorable brand communications.
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