Rundown: Shoppers react to price cuts, Peloton capitalizes on secondhand sales & Chick-fil-A gets into streaming
The Modern Retail Podcast
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Peloton Capitalizes on the Pre-Owned Market: An Unforeseen Opportunity
This chapter explores Peloton's acknowledgment of the increasing demand for pre-owned bikes and treadmills, attributed to consumer preferences for secondhand purchases. It also discusses the implications of a new $95 activation fee aimed at enhancing the onboarding experience for these new subscribers, raising questions about its necessity and effectiveness.
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