The Meta Game: How Brands Can Reach Gamers

Oli: It is really interesting, certainly in the last year, it's just seeing these what you deem superstar streamers kind of become brands. So I guess it's kind of like something that a lot of legacy brands will be watching and potentially learning from. Oli: The dynamic of the streamer is it's a new media form as well. They have their kind of their display using kind of open broadcasting software where they've got what's happening in the game.