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Ipsos Market Research - What Keeps You Going?
My goal is to measure, predict and optimize the performance of their brands. What's exciting in this role is to work across a range of categories. I support clients in tech, food and beverages, CPG, FMCG, but also in pharma,. Also in alcoholic beverages and so on and so forth. So it's very energizing, if you will, to start the day with a tech brand and evolved with a brand that does maybe Kanye can whiskey or sports app.