Why Would Such a Transformation Matter to You?

Why would such a transformation matter to the person reading the post? So what do they get out of taking your advice? Really look into this, not only give it a lot of thought, but get out into the world and really talk to the kinds of people who have had such a transformation. And while you're doing this, take tons and tons of notes, because that's going to be important to inform the piece when you're ready to write.