The Town with Matthew Belloni cover image

Why YouTubers Are Having a Hollywood Moment

The Town with Matthew Belloni

00:00

The Evolving Creator Economy

This chapter examines the shifting dynamics of the creator economy, particularly focusing on YouTube's success and the strategies top creators use to partner with brands. It highlights the importance of innovative brand integrations and the financial implications between traditional viewership and branded collaborations. Additionally, the conversation addresses the transition of YouTube creators into mainstream media and the challenges and opportunities they face along the way.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app