Why YouTubers Are Having a Hollywood Moment
The Town with Matthew Belloni
The Evolving Creator Economy
This chapter examines the shifting dynamics of the creator economy, particularly focusing on YouTube's success and the strategies top creators use to partner with brands. It highlights the importance of innovative brand integrations and the financial implications between traditional viewership and branded collaborations. Additionally, the conversation addresses the transition of YouTube creators into mainstream media and the challenges and opportunities they face along the way.
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