#27: In this episode, Axel chats with fellow product coaches Martin Christensen and Marcus Castenfors, co-authors of Holistic Product Discovery, a book that provides a structured framework for product discovery.

And they caution against relying on a recipe for success – we can't all be Gordon Ramsay, after all.

So, imagine you're the Karate Kid, and Mr. Miyagi is teaching you how to paint the fence. You might not understand it at first, but eventually, you'll become a karate master. Or, in this case, a product management master. Just don't wax on, wax off too hard.

Where to find Marcus

• LinkedIn: https://www.linkedin.com/in/mcastenfors/
• Website: https://www.holisticproductdiscovery.com/

Where to find Martin

• LinkedIn: https://www.linkedin.com/in/martinuxchristensen/
• Website: https://www.holisticproductdiscovery.com/

Where to find Axel

• LinkedIn: https://www.linkedin.com/in/axelsooriah/

About Panash

We provide training and coaching programs to help product professionals unlock their true potential and become high performers.

You can learn more about our programs here: https://www.panash.io/

Our blog contains articles and free resources on key topics for product managers and leaders.

Check it out here: https://collection.panash.io/

Referenced in this episode:

• Shu Ha Ri is a Japanese martial art concept that is used to describe the stages of learning on the path to mastery.

Show notes and highlights

(02:08) The authors' respective backgrounds

(04:36) The reality of the PM craft

(06:20) Feedback from readers of Holistic Product Discovery

(08:33) Not a perfect recipe

(09:00) People love a template

(11:45) Shu Ha Ri

(13:47) Do you know about this Karate Kid?

(18:19) 6 pages of feedback from Marty Cagan

(22:09) If you had to take one thing from this book

(26:56) Efficiency & effectiveness in the era of profitability

(32:39) The value behind discovery

(39:38) Martin's & Marcus' treasure chests

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